Blenduca

UI/UX DesignDesenvolvimentoBrandingEditorial

Blenduca is an educational innovation company that offers a complete portfolio of services, including mentoring, consultancy and technology solutions. Its goal is to enable knowledge experts (such as specialists, coaches and infoproducers) to also become business experts, providing the tools and strategy for success.

The Challenge

The main challenge was to create a cohesive and scalable design ecosystem that could support both Blenduca's own marketing needs and the success of its clients' digital products. Visual communication needed to be consistent across multiple touchpoints — from the first ad on social media to the final teaching platform — to build a strong, professional and trustworthy brand.

The Solution: An Integrated Design System

To meet this complex demand, a 360° design solution was developed, which ranged from the creation of marketing materials to the product design of the company's technology platform. The work was divided into three main fronts:

1. Visual Identity for Products and Launches

For each new Blenduca product and event, a unique visual identity was created, but aligned with the parent brand. This included designing product presentations, key visuals and high-converting landing pages, following a strategic launch schedule to maximize market impact.

2. EAD Platform Design (B'Tech)

The heart of Blenduca's technological solution is its distance learning platform. The entire visual identity and user interface (UI) of the platform was designed, creating a "Netflix-style" experience that is modern and intuitive. The work included the design of a thumbnail system for classes, ensuring visually rich and organized navigation for the final student.

3. Marketing and Communication Materials

To ensure the presence and growth of the brand, a wide range of communication materials were developed, both digital and printed. This included social media posts (organic and paid), digital banners, billboards, brochures and backdrops for events, ensuring a consistent and professional visual message across all channels.

The Impact

Creating a cohesive and professional design ecosystem was key to positioning Blenduca as an authority in the market. More importantly, the tools and digital products designed (platforms and sales funnels) were essential to the success of the company's customers, contributing to an ecosystem that has already accelerated more than 200 knowledge businesses and generated more than R$40 million in revenue for these customers.