Click Impresso

BrandingEditorial

Click Impresso is an express printing company with 16 stores in Rio Grande do Sul, being part of Grupo Impresul, a reference in the printing sector for over 56 years. Recognized as the most awarded printing company in the South of Brazil, the company is based on a commitment to printing quality, fast deadlines and personalized service.

The Challenge

The challenge was twofold:

In Digital: Translate the printing company's vast and tactile portfolio of products into the dynamic environment of social networks, in a way that was visually attractive and generated desire.
In Corporate: Unify and professionalize the visual identity of the company's internal and contact materials team.

The Design Solution

The project was divided into two strategic communication fronts to meet these challenges:

1. Design for Social Networks
A visual editorial line was developed for social networks with the aim of promoting the diversity of the printing company's products and services. To make printing possibilities tangible, static posts and carousels were created that used high-quality mockups as examples.

These mockups demonstrated the application on a wide range of products — such as t-shirts, cups, stickers, frames, pillows, buttons and notebooks — always accompanied by calls to action (CTAs) to attract the public.

2. Corporate Marketing Kit
To ensure brand consistency and professionalism across team touchpoints, an essential marketing kit was created. This set of materials included the design of business cards for employees, identification badges, uniform t-shirts and an informative flyer with the company's services.