Lisa Dossi

UI/UX Design

Lisa Dossi is a finance mentor focused on empowering and guiding women investors, helping them make better financial decisions and build their wealth.

The Challenge

The objective of the project was to create a high-performance landing page for the client's main "lead magnet" tool: a free self-assessment. The challenge was to design a page that, using Lisa Dossi's existing visual identity, would convince the visitor of the value of this tool and motivate her to register, capturing qualified leads for the mentoring sales funnel.

The Design Solution: A Journey of Visual Persuasion

The page was structured as a clear and methodical journey of persuasion, designed to guide the user step by step, from initial doubt to conversion.

Generation of Empathy: The opening section was created to generate immediate identification, addressing the target audience's common pain points and questions.
Solution Presentation: To avoid a massive block of text, the following section details what self-assessment provides by combining explanatory text with supporting illustrations. This approach makes the content more didactic and visually light.
Value Reinforcement: Next, a list-style section highlights the reasons "why" the user should carry out the self-assessment, breaking down objections and reinforcing the direct benefits.
Conversion and Authority: The page concludes the journey with a clear list of benefits and a "About Lisa Dossi" section, which serves to build authority and trust. Multiple calls to action (CTAs) are strategically placed throughout the page, culminating in a final CTA to ensure maximum lead capture opportunity.