Vexo

UI/UX DesignBranding

Vexo is a fintech with the mission of simplifying and making the credit process fairer for companies and people in Brazil. I was the UX/UI Designer responsible for translating this complex vision into a complete digital experience, designing the institutional website and user management platform from scratch. The work spanned the entire design cycle, from information architecture and user flows to high-fidelity interface design and email communication strategy.

The project was structured into four main steps to ensure the final solution was perfectly aligned with business objectives and user needs.

1. Immersion and Architecture The project began with a deep dive into Vexo's vision to understand its "plug & play" ecosystem and the promise of fair credit. From there, we mapped the entire information architecture for the institutional website and the management platform, defining the content hierarchy and navigation structure to ensure that users found the information in a logical and intuitive way.

2. Experience Structuring: Flows and Wireframes With the architecture defined, the focus turned to user flows. We designed the paths that different customer profiles (companies and individuals) would take, from their first contact on the website to managing their accounts on the platform. We create wireframes to validate the structure of the pages, the arrangement of elements and the main points of interaction, allowing quick alignment with stakeholders before moving on to the visual design.

3. Interface Design (UI) and Visual Identity At this stage, we apply Vexo's visual identity to bring the wireframes to life. The objective was to create a visual language that conveyed confidence, modernity and simplicity. We designed all institutional pages, landing pages and management platform dashboards, with a focus on creating a cohesive, scalable and visually attractive system of components.

4. Communication and Engagement: Email Marketing In addition to the platform, we were responsible for structuring continuous communication with customers. We created a series of customized email marketing templates for B2C and B2B audiences, thinking not only about the design, but also about the flow and organization of automation campaigns for different stages of the customer journey. We perform the final development (coding) of the templates to ensure design fidelity upon submission.

The end result is a cohesive digital experience that reflects Vexo's promise of simplicity and fairness in the credit process. The solution delivered includes:

A clear and inviting institutional website, which educates the user about the value of the product and facilitates conversion.
A functional and intuitive management platform, with dashboards that simplify the visualization and control of credit operations.
A strategic email marketing system, designed to nurture and engage the customer base in a segmented and effective way.