Polvilho do Dado

UI/UX DesignDesenvolvimento

The Polvilho do Dado is a product of Rede BG, a company founded in 1947 and a reference in the implementation of snack bars and restaurants on important highways in São Paulo. Known for the high quality of its meals and bakery products, Rede BG extends its dedication to the well-being of travelers with each new product.

The challenge of the project was to launch the new product, "Polvilho do Dado", in the digital environment. It was necessary to create an online presence that was modern and engaging to attract consumers' attention, but at the same time honored and respected the long tradition of quality of the mother brand, Rede BG. The design needed to be, at the same time, fun for the new product and trustworthy like the traditional brand.

The solution focused on creating a digital experience focused on the product, using layout and animations to generate desire and communicate the brand's identity in a playful way.

1. Product-Focused Layout

The layout for a launch landing page and a dedicated product page was developed. The visual architecture was designed to tell the story of "Polvilho do Dado", highlight its quality differences and guide the user intuitively through the information. The entire design was based on the visual identity provided by the client, ensuring total consistency with the Rede BG.

2 brand. Playful Animations

The main difference of the digital experience was the creation of animations with the starch themselves. These motion design elements were integrated into the page to create more fun navigation, highlight the product in a memorable way and generate a visual appeal that whets the appetite. The animations served as a focal point, reinforcing the new product's fun identity within the traditional brand's universe.

The result is a digital presence that presents "Polvilho do Dado" in a modern and attractive way, connecting Rede BG's quality heritage with the online audience.