Tri RS

UI/UX Design

Tri.RS is a ticket sales platform focused on events in Rio Grande do Sul, offering a variety of categories such as shows, theater and shows. Its main objective is to connect the local public to a diverse cultural agenda, facilitating discovery and purchasing tickets online. The platform positions itself as a central hub for the Rio Grande do Sul events scene.

The redesign of the Tri-RS homepage was meticulously designed to optimize the user experience (UX) and user interface (UI), focusing on an information architecture that facilitates event discovery for a diverse spectrum of personas. The UX approach was based on the analysis of five distinct user profiles, from those who search for a specific event and are directed to the centralized and highly visible search bar, through the user who interacts with prominent banners, to those who browse via filtering by category or location. This layering ensured that each user journey was supported by intuitive entry points and cohesive navigation flows, minimizing friction and improving overall usability.

In terms of the user interface (UI), design decisions were guided by the search for a clean and modern aesthetic, with a focus on visual hierarchy and digital ergonomics. Elements such as the optimized top menu, which now occupies the full width of the viewport, and the strategic use of slightly rounded corners, contribute to a contemporary perception without sacrificing clarity. The color palette, anchored in the brand's primary purple tone and the abundant use of white space (negative space), was essential to mitigate visual pollution and highlight the main content. Each component, from the minimalist event cards, which prioritize essential information, to the harmonious integration of sponsored banners and the reorganized footer, was carefully designed to ensure fluid navigation and responsiveness across different devices.

In essence, the project transcends mere aesthetic redesign, constituting a functional reengineering that increases usability and efficiency. The optimization of the search bar, the compactness of the menu, the simplified layout of the cards and the visual integration of advertising elements culminate in a unified and intuitive experience. The primary objective is to enable users to discover events in a simplified way, in a digital environment that values both the clarity of information and aesthetic satisfaction, solidifying Tri-RS as a platform of excellence in entertainment.